Genpact  |  Generating Impact

Organizing, optimizing, improving and enhancing businesses’ operations is what Genpact does everyday. Masters of Lean Six-Sigma, their experts overhaul or fine-tune companies, making them more efficient and effective. With 60,000 employees worldwide, a General Electric heritage and a roster of impressive clients, Genpact is a major player in their space. They needed a positioning to match that. We created a meaning behind Genpact – Generating Impact. It not only explains their name, but also their existence.

Our highly successful print and digital campaign allowed us to create a corporate video explaining Generating Impact, as well as a thought leadership app. Simultaneously, we’ve also led a complete overhaul of their website.